Master of Scent
01 THE BEGINNINGS:
The birth of a dream
From the beginning, Maestro Paolo Vranjes has been ahead of his time and has been able to inspire via his innovative products. He is able to tell perfectly, exactly when a new product is needed.
The Antica Officina del Farmacista (his workshop) was created in 1983, in Florence.
The project combined the passions, talents and education of Dr. Paolo Vranjes and his wife, Anna Maria in the fields of Chemistry, Pharmacy and Cosmetology.
The first steps
In 1999, Maestro Paolo Vranjes chose to enter the world of perfumery by creating ambient fragrances. He explains: “Olfactory recollections are almost never associated with a personal fragrance. They are often linked to the scent of an environment, a place, a moment."
Rosso Nobile is among his most famous products and he was inspired to create it by a dear friend, Francis. He was a producer of wine and a wine enthusiast and was convinced that no one could recreate the scent of red wine, but he changed his mind with this fragrance.
The strong bond with
Florence has always played a fundamental role in the creative and production process. It is the Italian city with the longest history in wood working as an art form and perfume making, and boasts craftsmen that are second to none in terms of creation. The iconic bottle, created in 2008 was inspired by Florence - inspired by Brunelleschi's Dome, the bottle is a glass cast handcrafted by Florentine artisans.
2010 was a year of important changes: the logo is changed and the company name became Dr Vranjes Florence, which further strengthens the brand's bond to the city.
Year after year, the company experiences expansion and growth. In 2017, the BluGem fund decided to support Dr. Paolo Vranjes and his wife in business management. It is a fund that was already operating in the Beauty sector and aimed to encourage the growth and development of new markets. This allowed Maestro Paolo Vranjes - the head of the Maison for over 36 years - to dedicate himself fully to what he loved doing - creating recollections and memories through scent.
05 NEXT STEP:
To the future
In 2019 the company celebrated the 36th anniversary. However, there are many projects and collaborations and dreams that are still to take shape...
The company headquarters are situated on the outskirts of Florence. Here, the offices, the cosmetic and research lab (where new products are developed), the showroom and the personal lab of Maestro Paolo Vranjes (where he creates all new fragrances) are found.WRITE US