WE ARE FIRENZE, IN EVERY SENSE.
Founded in 1983 in the birthplace of artistic perfumery, we combine the rigor of science with the artistry of craftsmanship. From a Florentine workshop to a globally beloved fragrance house: a journey to take you on a continuous discovery of new olfactory emotions.
1983
The Vision: L'Antica Officina
Dr. Paolo Vranjes and his wife Anna Maria founded L'Antica Officina del Farmacista in Florence, combining personal care with thermal treatments. It was the first, fundamental chapter in which scientific research met Tuscan artisanal craft.
2000 – 2008
Design Excellence
From personal care, our craft extends to the spaces where we live. We embrace the art of olfactory design by introducing Room Diffusers, Candles, Lamparfum, and Carparfum. Dr. Vranjes Firenze is officially launched: the iconic octagonal bottle, inspired by Brunelleschi’s majestic dome, quickly becomes our unmistakable icon.
2024
A New Chapter
Guided by our long-standing values, we join the L'OCCITANE Group, a global pioneer in sustainable well-being. An evolution begins and we are officially reborn as Vranjes Firenze, a renewed identity ready to share the art and elegance of our city with an increasingly global audience.
2025
Firenze on the skin
Our craftsmanship transcends the boundaries of a single space to become a truly immersive, multisensory experience. With the launch of the Eau de Parfum (Firenze in Translation) and Hand Care collections, Florentine elegance is transformed into a ritual that enhances one’s individuality, designed to accompany you throughout every moment of the day.
TODAY
Scent on the Go
We want you to feel at home, wherever you are. For this reason, we have always been present in the most prestigious hospitality venues, where our fragrances enhance spa rituals and create unforgettable wellness experiences. Through our partnership with Integra Fragrances, this mission is now greater and more complete: the excellence of olfactory design meets cutting-edge technology to create experiences that are even more immersive and unique.
TODAY
Conscious Beauty: B Corp™ Certification
We have reached a milestone that translates our values into concrete actions: we are officially a Certified B Corporation™. This recognition attests to our real and positive impact on people and the environment. From our short supply chain—proudly Made in Tuscany—to our focus on refills to reduce waste, we continue to create unforgettable fragrances by combining the highest level of quality with an ever more responsible sophistication.